About Josh

Josh Grillo is the President and Co-Founder of Resident360, a branding and marketing agency for multifamily, build-to-rent, mixed-use, and hospitality properties.

He hosts The Multifamily Marketers podcast, is the bestselling author of The Definitive Guide to Apartment Marketing, and has spoken at NAA and local apartment association events.

Josh began marketing online in 2000, developing website products for local ABC, NBC, CBS, and FOX television stations. He later built campaigns combining TV, websites, vanity phone numbers, and digital marketing that generated more than $50 million in revenue for clients in less than two years. When the 2008 recession changed the advertising business, he brought that experience into real estate and went on to build Resident360.

Josh runs an agency, but at heart, he’s a builder. He likes creating things, improving what exists, and figuring out how to make them work better. He brings that energy to clients’ brands, to the agency he leads, and to the people around him. One of his favorite parts of the job is helping people see what they’re capable of, then giving them the confidence and room to do it. Tapping into their “superpower” as he likes to call it.

He’s driven, curious, and a little restless. Whether he’s working through a marketing challenge, learning a new skill, or helping his team grow, Josh likes seeing progress.

Josh lives in San Diego with his wife, Natasha, their two sons, and their dog, Finn. Outside of work, he’s often cheering on his kids at mountain biking events or out on the water. He’s an active member of San Diego’s foiling community and regularly enjoys wind sports on the bay and ocean.